Bob is the name of this radio station, and coincidentally, it's the name of the guy programming the music. Bob's a friendly guy whom women love, and guys just want to hang with. He grew up here in Rockford, and with the few fuzzy years of college has lived here all his life.

Bob's station is different from any other on the Rockford Radio dial, and Bob knows it. That's because Bob's credo is, "Play Everything"! He's proud of his one station with all kinds of great music. Instead of just claiming to have a huge music library, Bob has a huge music library, and actually plays all of it. If you don't believe him, just listen yourself and you'll realize that Bob does Play Everything.